eCommerce Launch — Website & eCommerce Launch

Overview

The eCommerce Launch Setup is ITNS-Global's fully managed online store build service — a complete, production-ready eCommerce presence designed for businesses that want to start selling online without the complexity of building and integrating a store themselves.

Taking a product or service business online requires far more than a website. It requires a payment-enabled storefront, a manageable product catalogue, secure checkout flows, order management, customer communication, and increasingly — intelligent automation to convert browsers into buyers. The eCommerce Launch Setup delivers all of this as a single, cohesive managed engagement.

Built on proven eCommerce platforms and integrated with leading Indian and international payment gateways, the store is configured for conversion from the first day. An AI-powered sales chatbot engages shoppers, answers product queries, and supports checkout decisions — 24 hours a day, without requiring any human intervention.

Whether you are a manufacturer launching direct-to-consumer, a retailer extending your physical store online, or a service business offering digital products, the eCommerce Launch Setup gives you a professional, scalable, and fully managed online sales channel — ready to generate revenue in as little as 14 days.

What it includes

eCommerce Store Design & Build

A custom-branded, conversion-optimised storefront built on a proven eCommerce platform. Category pages, product listings, search, filters, and brand-consistent design that builds shopper confidence and drives purchase decisions from the first visit.

Payment Gateway Integration

Seamless integration with leading payment gateways — Razorpay, PayU, Cashfree, or Stripe — enabling UPI, credit/debit cards, net banking, wallets, and EMI options. PCI-DSS compliant checkout with 3D Secure and OTP authentication for every transaction.

Product Catalogue Management

Setup of up to 50 product SKUs with descriptions, images, variants (size, colour, etc.), inventory levels, and pricing. CMS-powered catalogue management means your team can add, edit, and remove products without developer involvement after handover.

Cart & Checkout Optimisation

Friction-free, mobile-optimised cart and checkout experience — guest checkout, saved addresses, order summary, coupon/discount code support, and automated order confirmation emails. Designed to minimise cart abandonment at every step of the purchase journey.

AI Sales & Support Chatbot

An AI chatbot trained on your product catalogue, policies, and FAQs — helps shoppers find products, answers queries on availability, shipping, and returns, and guides visitors through purchase decisions. Active 24/7 with zero incremental staffing cost.

Order Management & Notifications

Automated order confirmation, dispatch, and delivery status emails to customers. Admin-facing order dashboard for managing fulfilment, tracking returns, and monitoring inventory levels. WhatsApp order notification integration available on request.

Security & Compliance

SSL/TLS certificate, HTTPS enforcement, PCI-DSS compliant payment flows, GDPR-ready cookie consent, and automated security scanning. Shopper data and transaction records are protected under enterprise-grade security standards from day one.

eCommerce SEO & Analytics

Product page SEO configuration — structured data markup, canonical URLs, meta titles and descriptions, XML sitemap, and Google Shopping feed setup. Google Analytics 4 with eCommerce tracking configured to measure revenue, conversion rate, and basket value from launch.

What changes for you

14 days

From Brief to Revenue

A production-ready online store live in 14 days. Building an eCommerce store independently typically takes 2–3 months. Every week offline is lost revenue and market share.

24 /7

Always-Open Storefront

Your online store never closes. Accept orders, answer shopper queries, and process payments at any hour — across time zones, without a single additional staff member required.

3 ×

Higher Cart Conversion

AI-assisted shopping experiences and optimised checkout flows consistently deliver 3× higher cart conversion rates compared to basic product listing sites without intelligent assistance.

50 + SKUs

Full Catalogue Support

Up to 50 product SKUs configured at launch with variants, images, descriptions, and pricing. CMS handover means your team can manage the catalogue independently from day one.

1 vendor

End-to-End Accountability

Store design, hosting, payment gateway, chatbot, security, and SEO — all under one engagement. No fragmented vendor relationships or integration responsibility left with your team.

0 code

Self-Managed After Launch

CMS-powered catalogue and content management means your team can update products, prices, and promotions after handover — no developer dependency for day-to-day store operations.

Pricing

Indicative pricing, shown so you can judge fit before talking to anyone. Final scope and cost are confirmed in writing after a short discovery call.

Most chosen

Store Setup

Build and go-live

€1,700

Product catalogue and category structure
Payment gateway integration
Inventory and order management
Shipping and tax configuration
Customer accounts and order tracking
Merchant dashboard and training

Annual Managed & Care Plan

Run and support

€2,800 per year

Hosting, CDN and scaling
Catalogue and price updates
Payment and shipping support
Security patching and PCI hygiene
Monthly sales and funnel reporting

Custom Build

Bespoke commerce application

Priced per project

Marketplace or multi-vendor models
ERP and warehouse integration
Subscription or B2B pricing logic
Full IP ownership ownership

Prices exclude applicable taxes and any third-party licence fees, which are billed to you directly by the vendor so you keep ownership and visibility.

Where it has been used

Retail & Consumer Goods

Regional Retailer — First Online Store

A homewares retailer with 4 physical stores used the eCommerce Launch Setup to launch their first online channel. Within 10 days the store was live with 38 product SKUs, Razorpay integration, and an AI chatbot handling product queries — creating a revenue stream that now accounts for 30% of total sales.

30% of total revenue now from online channel

Food & Beverage

Artisan Food Brand — Direct to Consumer

An artisan food brand selling through distributors deployed the eCommerce Launch Setup to launch a direct-to-consumer channel. The AI chatbot handled gift packaging queries and subscription enquiries, while the Google Shopping integration drove immediate organic product visibility from launch day.

₹8.5L first-month DTC revenue

Fashion & Apparel

Boutique Label — Size & Variant Management

A fashion boutique required complex size and colour variant management across 45 SKUs. The eCommerce Launch Setup delivered a full variant catalogue, size guide integration, and an AI chatbot that reduced "what size should I order" queries by proactively guiding shoppers to the correct fit recommendation.

65% reduction in pre-purchase support queries

Professional Services

Training Provider — Digital Product Sales

A professional training provider used the eCommerce Launch Setup to sell digital course access and downloadable resource packs. Automated delivery of digital products post-payment, instant invoice generation, and an AI chatbot handling enrolment queries eliminated manual fulfilment entirely.

100% automated digital product fulfilment

How delivery runs

01

Discovery

Brand brief, catalogue scope, payment gateway selection
02

Design Sign-off

Storefront wireframes, UX flow & client approval
03

Build & Integrate

Store build, gateway setup, catalogue population, chatbot training
04

QA & Testing

Payment testing, device QA, security scan, chatbot review
05

Go Live

Launch, training session, CMS handover & support guide

Specifications

Application Type	Custom web application; mobile-first responsive; SEO-optimised architecture; progressive web app (PWA) capability
Front-End	Next.js (React) for server-side rendering; fast page loads; core web vitals optimised; structured data markup for SEO
Back-End	Node.js or Python; RESTful API + GraphQL; event-driven order processing; horizontally scalable microservice architecture
Database	PostgreSQL (transactional) + Redis (caching/sessions) + Elasticsearch (product search); optimised for high-read eCommerce workloads
Payment Integration	Native API integration with Razorpay / PayU / Cashfree; UPI, cards, net banking, wallets, EMI, BNPL; 3DS2; webhook-based order confirmation
Shipping Integration	Shiprocket, Delhivery, Bluedart, Ecom Express APIs; automated AWB generation; real-time tracking; NDR management
Search	Elasticsearch-powered product search; typo tolerance; faceted filtering; autocomplete; search analytics
Inventory	Real-time stock tracking; multi-warehouse support; low-stock alerts; backorder management; bulk import/export
Admin Panel	Product management, order processing, inventory control, promotions, customer management, analytics — all in a single admin interface
Performance	CDN-delivered static assets; image optimisation; lazy loading; load tested to client's peak traffic projection before go-live
IP Ownership	Full IP ownership transferred on go-live; complete application handover
Delivery	60 business days standard; multi-vendor marketplace or mobile app builds scoped separately

Questions people ask

Which payment gateways do you support?

Stripe, Razorpay, PayPal, Adyen and Mollie are all supported, along with regional options such as UPI in India and SEPA direct debit in the EU. Gateway selection depends on where your customers are and what settlement terms you need.

Can customers still order through WhatsApp?

Yes. The store runs alongside your existing WhatsApp presence rather than replacing it. Customers who prefer to message still can, while the store handles those who want to browse and pay without contacting you.

How long until the store is live?

Around two to three weeks for a standard catalogue. Timelines depend mainly on how product data, images and shipping rules are supplied.

Do you handle product photography and descriptions?

Product data entry is included for the initial catalogue. Photography and copywriting are quoted separately based on catalogue size.

What happens if the store goes down during a sale?

The care plan includes uptime monitoring with alerting and a defined incident response path. Hosting auto-scales for traffic spikes, and pre-campaign load checks are run before major sale events.

eCommerce Launch — a managed online store, live in weeks