AI Marketing & Lead Generation
AI Marketing Engine — campaigns that run and learn
Content, campaigns and optimisation across channels, managed monthly.
- Google Ads
- Meta Ads
- AI Optimisation
- SEO Campaigns
- Lead Generation
- Monthly Reporting
- 4×
- Average ROAS delivered
- AI -led
- Continuous bid & creative optimisation
- 30%
- Lower cost per lead vs industry average
- 24/7
- AI campaign monitoring & adjustment
Overview
The AI Marketing Engine is ITNS-Global's fully managed digital marketing campaign service — a monthly subscription that puts an AI-powered, expert-managed paid and organic campaign engine to work for your business, generating qualified leads and measurable revenue at a predictable monthly investment.
Most businesses that attempt to run digital marketing campaigns independently face the same outcome: budget spent, limited results, no clear attribution, and a growing suspicion that the money could have been better used elsewhere. The problem is rarely the platform — it is the absence of the strategic planning, continuous optimisation discipline, and AI-driven decision-making that separates high-performing campaigns from budget-burning ones.
The AI Marketing Engine solves this entirely. ITNS-Global's certified marketing team plans, launches, and manages your Google Ads, Meta Ads, and SEO campaigns — while a proprietary AI optimisation layer monitors performance in real time, reallocates budget to highest-performing ad sets, tests creative variants, adjusts bids by audience segment and device, and identifies emerging opportunities before your competitors do.
Every campaign is built around your specific business objectives — qualified lead generation, brand awareness, eCommerce revenue, or event registrations — with strategy, execution, and reporting all managed under one monthly engagement. You see exactly where every rupee went and what it returned.
What it includes
Campaign Strategy & Architecture
Every engagement begins with a structured strategy session — defining campaign objectives, target audience personas, competitive landscape, keyword strategy, messaging framework, and budget allocation across channels. Strategy is built first, ads come second. Campaigns that begin with a documented strategy consistently outperform those launched without one.
Google Search & Display Ads
End-to-end Google Ads management — keyword research, match type strategy, ad copy creation and testing, Quality Score optimisation, bid strategy configuration, negative keyword management, and Google Display Network audience targeting. Campaign structure follows Google's best-practice framework, with AI-driven Performance Max campaign integration where appropriate.
Meta (Facebook & Instagram) Ads
Full Meta Ads management across Facebook and Instagram — campaign objective selection, custom and lookalike audience building, creative development (static and video formats), placement optimisation, and Meta's Advantage+ campaign tools leveraged alongside manual audience strategies for optimal reach and conversion performance at your target cost per lead.
AI Bid Optimisation & Budget Reallocation
ITNS-Global's AI optimisation layer monitors campaign performance signals in real time — click-through rates, conversion rates, cost per acquisition, impression share, and audience segment performance — and automatically reallocates budget from underperforming ad sets to highest-converting ones. Bid adjustments by device, location, time-of-day, and audience are applied continuously, not monthly.
Creative Production & A/B Testing
Ad creative — copy, headlines, descriptions, and visual assets — produced by ITNS-Global's creative team and structured for systematic A/B testing. Multiple variants tested simultaneously, with AI-driven winner selection accelerating the creative iteration cycle. Creative learning from campaign data continuously informs the next iteration, compounding performance gains over time.
Audience Targeting & Retargeting
Multi-layer audience strategy — cold prospecting audiences built from ICP demographics, interest targeting, and in-market signals; warm audiences built from website visitors, video viewers, and CRM lists; and retargeting sequences that re-engage high-intent visitors who did not convert on first visit. Audience exclusions applied to prevent ad fatigue and wasted spend on existing customers.
Landing Page Conversion Optimisation
Campaign landing pages reviewed and optimised for conversion rate at campaign launch — headline alignment with ad messaging, above-the-fold CTA placement, form length optimisation, trust signal placement, and load speed checks. Ongoing landing page performance monitored from GA4 and adjusted throughout the campaign cycle to maximise conversion rate from paid traffic.
Full Attribution Reporting
Weekly performance snapshots and monthly full attribution reports covering impressions, clicks, CTR, cost per click, conversions, cost per conversion, ROAS, lead quality scores by channel, and CRM pipeline value generated from campaign leads. Every rupee of ad spend attributed to a source, with clear data on what is working and what is being optimised next month.
What changes for you
4 ×
Average ROAS Delivered
AI-optimised campaigns with continuous bid management, creative testing, and audience refinement consistently deliver 4× return on ad spend — significantly outperforming industry benchmarks for equivalent budget levels.
30 %
Lower Cost Per Lead
AI-driven budget reallocation to highest-converting ad sets, negative keyword management, and audience exclusion strategies reduce cost per qualified lead by an average of 30% within the first 90 days of active management.
24 /7
AI Optimisation Never Sleeps
Unlike human campaign managers reviewing performance weekly, ITNS-Global's AI layer monitors signals and adjusts bids, budgets, and audience parameters continuously — capturing performance opportunities and preventing budget waste at any hour.
0 waste
No Budget Black Holes
Every campaign includes full attribution reporting. You see exactly where every rupee went, what it generated, and what is being optimised next. No more vague agency reports showing impressions without conversion data or pipeline value.
2 channels
Coordinated Multi-Channel
Google and Meta campaigns coordinated under a single strategy — audiences shared, messaging aligned, and budget allocated between channels based on which is delivering the best returns for your specific business and audience at any given point in the campaign cycle.
↑ MoM
Performance Compounds Monthly
AI creative learning, audience refinement, and bid optimisation compound month-over-month. Campaigns managed for 6 months consistently outperform their first-month results by 40–60% as the AI accumulates conversion data and improves targeting precision.
Pricing
Indicative pricing, shown so you can judge fit before talking to anyone. Final scope and cost are confirmed in writing after a short discovery call.
Campaign Retainer
Monthly retainer
€1,300 per month
- Campaign strategy and calendar
- AI-assisted content production
- Multi-channel publishing
- Paid campaign management
- Creative and audience testing
- Monthly performance review
Prices exclude applicable taxes and any third-party licence fees, which are billed to you directly by the vendor so you keep ownership and visibility.
Where it has been used
Client outcome
3× more leads — 66% lower cost per lead
Client outcome
4.6× ROAS achieved — up from 1.8×
Client outcome
180 qualified buyer enquiries in 45-day campaign
Client outcome
2.4× better conversion from AI-identified creative insight
How delivery runs
-
01
Strategy & Launch
Campaign setup, creative production, audience build & go-live
-
02
AI Learning
AI monitors signals, begins bid & audience optimisation
-
03
Optimisation
Budget reallocation, creative testing, snapshot report shared
-
04
Review
Monthly attribution report, strategy call, next month planning
-
05
Compounds
AI learns from prior month — performance improves continuously
Specifications
| Google Ads Channels | Search, Display, Shopping, Performance Max, YouTube (pre-roll) — selected per campaign objective |
|---|---|
| Meta Ads Channels | Facebook Feed, Instagram Feed & Stories, Reels, Audience Network — placement optimised by AI |
| AI Optimisation Layer | Continuous bid adjustment; automated budget reallocation; creative performance scoring; audience expansion signals |
| Creative Production | Ad copy (search & display); static visual creatives for Meta; headline & description variant testing; monthly refresh |
| Audience Capabilities | Custom audiences; lookalike audiences (1–10%); retargeting (website visitors, video viewers, CRM lists); exclusion lists |
| Landing Page CRO | Monthly landing page review; headline alignment; CTA placement; form optimisation; load speed checks |
| Tracking & Attribution | GA4 conversion tracking; Google Tag Manager; Meta Pixel & Conversions API; CRM lead pipeline attribution |
| Reporting | Weekly performance snapshot (key metrics); monthly full attribution report (impressions through pipeline value) |
| Ad Spend | Billed directly by Google / Meta to client ad account; ITNS-Global fee covers management only |
| Minimum Ad Spend | Recommended minimum per channel advised at strategy session; varies by industry and objective |
| Contract | Monthly rolling subscription; 30-day notice; 3-month minimum recommended for AI optimisation to compound |
| Account Access | Client retains full ownership of all Google Ads and Meta ad accounts throughout the engagement |
Questions people ask
Is the content AI-generated?
AI is used for research, drafting and variant testing; a human reviews and approves everything before publication. Factual claims and statistics are verified against primary sources, not accepted from a model.
Which channels are covered?
LinkedIn, Facebook, Instagram, X, email and Google Ads as standard. Channel mix is set by where your buyers actually are, not by what is easiest to publish to.
Does the retainer include ad spend?
No. The retainer covers strategy, production and management. Media spend is paid directly by you to the platform, so you keep full visibility and control of the budget.
How do you measure whether it works?
Against pipeline, not vanity metrics. Reporting ties campaign activity to enquiries, qualified leads and revenue where attribution allows, with impressions and engagement reported as leading indicators only.
Can it work alongside our in-house marketing team?
Yes. A common arrangement is that we run production and optimisation while your team owns brand and messaging approval.