AI Marketing & Lead Generation
AI Visibility — get cited by ChatGPT, Claude, Perplexity and AI Overviews
Be the answer when your buyers ask an AI instead of a search engine.
Overview
How this is priced
This is a scoped engagement rather than a fixed package. Cost depends on the size of your estate, coverage hours and regulatory scope — so we establish a range on a scoping call before writing anything down.
You get a written proposal with the full scope, timeline, team composition and commercial terms. There is no charge for the scoping call and no obligation to proceed.
Questions people ask
Why is this different from SEO?
Search engines rank pages; answer engines cite sources. Each platform also reads a different index — ChatGPT retrieves from Bing, Claude from Brave, Gemini from Google, and Perplexity from its own crawler — so a single optimisation strategy is not sufficient.
What does the work actually involve?
Verifying that AI crawlers can read your pages without JavaScript, permitting every major AI crawler in robots.txt, registering with all four indexes, deploying structured data, establishing your business as a resolvable entity across authoritative sources, and publishing content that answers the questions buyers actually ask.
How long before we appear in AI answers?
First citations typically appear at six to ten weeks, with meaningful lead flow from month four to six. It is a compounding asset rather than a switch, and anyone promising faster is overselling.
How do you measure it?
Two ways: scheduled prompt testing across each platform to see whether you are cited, and server log analysis to confirm which AI crawlers are actually fetching your pages and how often.
Do we need a new website for this?
Not necessarily. If your site is server-rendered, most of the work is additive. Sites built as JavaScript single-page applications usually need rendering changes first, because AI crawlers do not execute JavaScript.